The Wind of Change

The world is changing rapidly. The use of new technologies supports a completely different way of life. We deliberately choose, we act on our own initiative, we judge and review and are influenced by those we trust. People talk to each other about things they are really enthusiastic for and they form groups which share knowledge. They determine the choice of what they buy not anymore on what vendors say about their products and services. And they are not open anymore for unasked and intrusive messages.

The world of participation, connection, commitment and passion

Cucka Luhr guides changes in marketing and communicative areas quickly and effective. Cucka Luhr takes care of the person who is facing new challenges as well as the changes that take place to develop and integrate a totally different marketing and communication concept.

Different marketing & Communication approach

Therefore in marketing and communications (PR) there are major changes because the decision process of consumers has changed. Traditional media are of immense importance when it comes to starting the conversation, for brand positioning and communication. Continuing the conversation however takes place through new media. Supporting positive reactions in the form of word of mouth (buzz) marketing through social media and the participation in groups talking about topics that are relevant require  are very different skills from marketing organizations nowadays.

Marketers and PR specialists will have to change themselves as quickly as the organization must do were they work for. The massive changes will be implemented as soon as possible if the organization will not lose its position on the marketplace.

The rapid and successful implementation of internal change runs parallel with the need for organizations to operate differently in the outside world right away. It is a complex process, were much new competences must be used to be successful.

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