April 2010: the real outside feeling
Cucka Luhr has together with Satema worked out a concept around products to use outside. Along with a TestPanel website they can test their products in the market so others can share their enthusiasm. BuitenGevoel is the right channel to convert passion into sction!
Satema is an independent publisher that the uses the opinions of consumers as a reference. The mission of Satema is also to organize an accessible way to organize a dialogue between businesses and consumers. In the view of Satema a good dialogue is a 1-on-1 conversation between customer and producer. And, a good dialogue begins with listening and then in a relevant way to respond to what the other says.
In organizing this dialogue is an important to use the Internet as a starting point. In addition, other media are used to promote dialogue between producer and consumer.
Cucka Luhr develops online and offline communities to convert the passion of customers into action.
Cucka Luhr, April 2010