Fan communities consist of people who are really very excited about something and want to share that enthusiasm with others. Whether fans of a football team, enthusiastic users of a specific product, nature lovers, leisure travelers with exiting experiences or people with a hobby: there is passion and there is a need to talk and listen. There are fans, brands, products and services and organizations that want to do something with that.

 

Digital Storytelling and Fan Communities: a powerful approach to activate your brand and give it a positive and relevant image to. Cucka Luhr combines both in a unique way. 

Ambassadors: fans who share their enthusiasm

Ambassadors who share their enthusiasm are vital: it is not important what marketers say but much more what enthusiastic fans tell each other. Word-of-mouth marketing is the foundation of a successful and stable position.

Social Media integration

Integrate social media activities at online places where fans are located. Create attractive connections that not only share the passion, but also spread it. Cucka Luhr integrates fan communities there where it makes sense to be visible.

Reward the real fans extra

The storyboard application set of Cucka Luhr has all the functionality to support the community culture. Positive and good behavior will be rewarded and the community core can maintain their own rules within the community.

Share others in their enthusiasm

To share enthusiasm is important! To spread the enthusiasm is at least as important. Cucka Luhr integrates all modern functionality with the storyboard applications necessary for successful word-of-mouth marketing activity.